London Dairy Sorbet
Digital & Social Campaign 2019-2020
Brief:
London Dairy, the #1 premium ice cream brand, aims to present its premium quality through a new content strategy and a modern look and feel, reaching its customers from all ages on social media, on several. This campaign targeting specifically SORBET flavors, to create a campaign which is appealing, fresh and deliver the message of Sorbet visually.
Objectives:
Position London Dairy as the #1 premium ice cream brand in the GCC
Raise awareness on London Dairy’s USPs
Engage with audience from different generations on several platforms
Raise awareness on London Dairy’s USPs
Engage with audience from different generations on several platforms
Idea & Execution:
Mixture of ice cream scoop with the real life fruits/flavors used in the scoop, to give a master piece for each flavor, such as Mango flavor will be half real mango and half ice cream scoop, both created in a way that it looks like one scoop.
Visual: Joyful colors and diversity of flavors. Mixture of natural ingredients with Sorbet
Tone: Personalized, friendly and fun.
Tone: Personalized, friendly and fun.
