Anfas and Hospitality

Client: Anfas Perfume Art Direction: Rehan Ahmad Photography: Rehan Ahmad Post / Retouching: Rehan Ahmad

Anfas & Hospitality
New product launch.
Brief:
Our client requires us to create a campaign to highlight their new product in a way that it emphasis on hospitality and promote the perfume too.

Course of Action:
Best way to promote hospitality is by food, either its culture or identity. Its also best way which linked to the product because of ingredients which is a common factor in both and mostly,

Rationale:
Idea is to go to cutting board and spread all ingredients used in making of the product, take an Arial shot and make our product hero.

We change cutting board to rock slabs to bring the ruggedness of the metal used in the product and keep the product strong and not kitchen relevant.

Spread of ingredients addressing the notes used in the perfume which will immediately deliver the message how is the scent and the mood of it.
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