Anfas New Product Campaign.
Art Direction, Photography and Retouching project.
Idea: Each bottle was textured in a way that it wont matches with any other bottle. Keeping that in mind, i need to come up with the visuals of each by keeping texture as my hero with the name of the fragrance reflecting on the pyramids of the fragrance.
The range is for arab target market with hospitality aspect in mind, i came up with an idea of doing photographs of each bottle from top, the name of each fragrance stamped in wax and place on the top of bottle, keeping unique touch of black stone which matched the rugged feel of the bottle, below the bottle an element which represent the feel of the fragrance.