Al Rawad - PITCH

Al Rawada Project Below were the key focus area for the campaign(Pitch) - Needs to reflect the essence of Al Rawdah - Al Rawdah is the largest producer of 100% grain fed fresh chicken and high quality processed meat products in the UAE. With the poultry farm, processing plant and food processing plant being in the same area only few minutes distance from each other, Al Rawdah ensures the freshness and health safety of both fresh chicken and processed meat products. Brand Attributes: Freshness of products with Poultry Farm, Processing Plant and Food Processing Plant in one area, 100% Grain Fed, No GMO and No antibiotics used. Benefits: Healthy Food Core Values: Food safety – clean and implementing international operating standards Brand Personality: Clean, Family-oriented, High-quality Brand Essence: “Healthy food was never so tasty”

AL RAWADA CHICKEN - PITCH
TO FOCUS:
 
Brand Attributes: Freshness of products with Poultry Farm, Processing Plant and Food Processing Plant in one area, 100% Grain Fed, No GMO and No antibiotics used.
Benefits: Healthy Food
Core Values: Food safety – clean and implementing international operating standards
Brand Personality: Clean, Family-oriented, High-quality
Brand Essence: “Healthy food was never so tasty”
Window Branding - In Store Branding Cold Area
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